Landmark Worldwide
Graphic Designer
At Landmark Worldwide I designed compelling social media graphics and emails to increase course awareness and enrollment. When Covid-19 pushed the organization online, I transitioned materials from print to digital formats. Additionally, I oversaw web page production from wireframes to polished mock-ups, ensuring brand cohesion and an engaging user experience. Partnering with global offices, I tailored marketing assets for multiple languages and selected imagery that resonated across diverse cultures.
Social Media
At Landmark, I focused on creating social media graphics that promoted our newly online courses. I sourced high-quality photography and worked closely with the marketing team to ensure each visual resonated with our diverse global audience.
Website Mockups
I redesigned the online account‑manager interface to reflect a refreshed brand identity, working fluidly in Illustrator and Figma. I rebuilt page layouts and iconography that simplified navigation and elevated the user experience. Throughout the project I partnered closely with the Director of Marketing, President, and CEO, balancing strategic, operational, and executive priorities.
Emails
In collaboration with the Director of Marketing, I redesigned our library of email templates to comply with our new brand guidelines. This involved sourcing new images and an in-depth knowledge of the new styles.
