For the Illinois College Press Association’s 2018 annual conference, I built the entire visual identity—from a bold, journalism‑inspired logo to a weekend program that guided student journalists through each session. I extended the system to large‑format signage and easy‑to‑read name tags, creating a seamless experience from registration to closing remarks. Partnering with the conference committee on a tight timeline, I managed design and production end‑to‑end, delivering press‑ready files ahead of deadline.